2011 August | Chiropractic Postcards

August 23, 2011

Boost your Referrals Today!

Filed under: Uncategorized — admin @ 9:31 pm

How to Boost Your Referrals

The fastest and most affordable way to grow your practice is through referrals. Unfortunately, most practices never reach their full referral potential.

Each new patient referred by an existing patient is a better quality patient that costs less to attain than with external marketing. Referred patients have a higher rate of accepting treatment plans, are a loyal long lasting patient, and have a lower rate of no shows and cancellations. Marketing to your existing patients is the most effective and affordable way to grow your practice with quality patients.

Read the tips below to learn how you can increase your referrals

How to Boost Your Practice with Constant Referrals

1. MOST IMPORTANT: Have a structured referral program that changes quarterly.

2. Have a large enter to win incentive. (NOTE: This goes far beyond a simple credit on a patients account.) Every time someone refers they should be entered to win a large item. If possible, also provide a lesser priced item given every time a patient refers.

3. Construct in office posters that highlight referral incentive(s) to existing patients, specific ailments, call to action, and suggestions of whom to refer.

4. Provide every patient a referral card and coach them how to refer friends and family.

5. Create an incentive or bonus for your office staff to reach a specific referral goal.

6. Be sure to have a compelling new patient offer and deadline on all referral cards. This will remove any objections from new patients and create a sense of urgency.

7. Promote your referral program every way possible: Posters in your office, your newsletter, your website, referral cards, Facebook, Blog, social media, chamber, tell local business and more.

8. Make a big deal out of referrals! Thank patients who refer every way possible.

For additional FREE tips or help implementing a successful referral program contact JustUs Chiropractic Marketing at 360-326-8896 or visit www.ReferralBooster.net

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August 17, 2011

Who We Are!

Filed under: Uncategorized — admin @ 9:15 pm

JustUs Advertising is a full service firm dedicated to delivering measurable results for small to medium sized businesses utilizing creative marketing and advertising solutions. We are experts in Dental Marketing and Chiropractic Marketing in particular. Realizing that every company is unique we offer customized campaigns designed to fit your individual business and budget.

For proven to work marketing solutions that generate an immediate boost in business AND long term growth; we offer custom internal and external marketing campaigns employing reactivation campaigns, referral programs, new patient producers, direct mail, web design, email, search engine optimization, social media marketing, video internet marketing, blogging, and even radio, print, TV, and outdoor.

JustUs Advertising is located in beautiful Vancouver, Washington. We have extended expertise in Dental and Chiropractic marketing. See JustUs Dental Marketing and JustUs Chiropractic Marketing. We do work with and help other non dental and chiropractic business.

We believe if we can’t guarantee it we shouldn’t offer it so we guarantee results on EVERYTHING!

chiropractic marketing, chiropractic postcards, referral booster, new patients, reactivation postcards, reactivation campaign

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SEO in your Chiropractic Marketing

Filed under: Uncategorized — Tags: chiropractic advertising, chiropractic marketing, chiropractic postcards, chiropractic referral marketing, chiropractic seo — admin @ 8:52 pm

The secret is how to get to the first page and #1 organic position and for the right key words.

Search Engine Optimization (SEO) is the process of making your web site search engine friendly with the result of increasing the rank of which your site is found during specific key word searches. At JustUs Chiropractic Marketing we are experts in Chiropractic SEO and know what it takes to make your web site produce more new patients. We talk to Chiropractic offices daily who have a variety of problems with their web sites and SEO Placement. Here are the most common issues:

Paying for SEO through template Chiro web company. This is a problem for many chiropractic offices. The main issue is that you really are not getting true effective SEO even through you are paying for it. You have a template web site and template SEO. The web company isn’t going to make your site stand out among their other chiropractic clients who may even be in the same town.

Docs that may think their placement on Google is ok, yet admit they don’t receive many leads from Google. You need to have high placement on Google for the key words that prospective new patients actually search for. Just having your practice name high on Google searches is not effective. There are specific key words you need to be #1 for in your area. We conduct key word research to find out what key words people search for in your area and optimize for those specific key words.

Good placement with the right key words, but still not many new patients from Google or other search engines. This is a common problem. The problem is your web site doesn’t have the right components to turn clicks into new patients. There are specific elements you need to have and the right layout on your site to convert clicks to new patients. To put the problem in a different scenario, it is like sending out 10,000 postcards to attract new patients, but having a funky falling apart office, not answering the phone, and so on. First you need your site to be ready for new patients then your optimization will be more effective

Why do I need SEO? Your customers don’t look in the phone book anymore. Now they go to Google from their smart phones or computer. If your site isn’t on the first page of Google then you are losing money! Did you know: 50% of all searches click on the #1 organic listing of Google, while the other 50% of clicks are dispersed among the other listing on the first page. The question is how do you beat out all your competition to be on the

first page of Google? The answer is you optimize your site! JustUs Chiropractic Marketing guarantees we’ll get you to the first page and provide a positive ROI on your SEO investment.

Being on the first page of Google and other search engines is extremely beneficial due to the amount of hits you’ll have on your web site Having the number one spot on Google or other search engines is the key because you’ll have 50% of people who search for that specific key word click on your site! So how do you get to the number 1 spot? It is complicated… there are many factors all of which we implement.

GUARANTEED 1st Page or Your Money Back!

At JustUs Chiropractic Marketing, we guarantee to get you to the first page for specific key words or we’ll give you your money back. Call for details as the time to get to the first page varies per area and key words.

To effectively optimize your web site requires steps that go WAY beyond adding simple meta tags. Optimizing

is not something you want done right and not to skimp on. If you fail to ‑effectively optimize your site or gain a first page listing on Google for the right key words, you are losing out on thousands possibly hundreds of thousands of dollars in potential patients who will never find you!

JustUs Chiropractic Marketing will optimize your site and add the necessary components to your site to assure it procures new customers and generates income. More importantly than having a #1 listing on Google is: #1 have your site optimized for the key words people actually search for when looking for your business #2

getting people to contact you once they visit your site. These steps are critical to your success!

Just a few of the many steps to getting to first page are

-Key Word Research

-Alt and H1 Tags

-Robots.txt file

-Site Map

-Back links

-Blog updated

-Directory Submissions

-Link Building

-Press Releases

-Social media sites updated

-Social Book Marking

-Image Submissions

-Internet videos linked to your site

-Hyperlinks

-Constant updates to your site

-Landing pages

and much more

ONE THING TO REMEMBER…. It doesn’t matter if your getting hits to yours site if you aren’t getting new patients. We’ll make sure your site is dialed in, looks right and is tailored to attract new patients, has a data capture tool, videos, and other critical elements the moms who search for a health care professional are looking for. We do this before optimizing or in conjunction to optimizing your site.

Pricing

5 Key words: $300/month

10 Key words: $549/month

Torque Package: $488/month: Referral Booster, 500 oversized postcards mailed to your active and inactive patients every quarter, Search Engine Optimization with Monthly optimization

John Prepula

Office: (360) 326-8896

Cell: (360) 619-8522

Dental Postcards

Dental Marketing

Chiropractic Postcards

Chiropractic Marketing

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Marketing Strategies for the Modern Day Chiropractor

Filed under: Uncategorized — Tags: advertising chiropractors, chiropractic postcards, chiropractor campaigns, chiropractor marketing, chiropractor postcards — admin @ 8:49 pm

Due to the growth and acceptance of Chiropractic care, there are more practitioners in this field than ever before. Where there once was only one chiropractor in a city, there now may be dozens. This underlies or even amplifies the importance of a strategic chiropractic marketing plan. There is increased demand for your skills these days, but there is also increased competition. So if you want your practice to thrive in the modern economy, you need to implement an strategic plan. Of course, this is where many in the chiropractors hit a roadblock. You are a skilled trained health professional, but you’re not marketing experts. You are probably not sure how to start, what to do or even where to spend your marketing dollars. If this describes you (that is okay, it describes more than 70% of chiropractors), then you should find the following list of chiropractic marketing strategies helpful.
Marketing Strategies for the Modern Chiropractor

First and Foremost Reevaluate where all of your patients are coming from, you will learn that 90% of them probably come within a 5 mile radius of your practice. Focus your marketing to saturate this area. Don’t waste your marketing dollars on areas that aren’t likely to visit your practice. We live in a society of convenience, it is unlikely a patient while drive more than five miles to visit your practice. (with the exception of rural areas)
Direct Mail: is still a practical and effective technique for chiropractic marketing because it lets you target select areas in the vicinity of your practice. In addition to sending an offer postcard to promote your practice, you can send one to educate prospective patients. (chiropractic treatments for allergies as an example).
Referral Programs: are an often underutilized marketing tool for chiropractors. They can be very successful because they capitalize on the trust factor. People will trust the word of a friend or family member more than they will trust an advertisement. By rewarding existing patients for referring new ones, perhaps with a free massage, gift certificate of some kind they will be more apt to refer. Referral programs should certainly be part of your overall marketing program.
Press Releases: Do you have a public relations (PR) component as part of your marketing campaign? If not, consider sending press releases to local media channels whenever you have news to share (new practice in town, new techniques, etc.). Public relations is one of the key ingredients of a well-rounded strategic marketing plan.
Blogs and Social Media: To piggyback on that last idea you could also publish your news release online. In addition to updating all of your social media accounts. Keep in touch with your current and past patients. Give your patients the option to sign up for email newsletter, invite them to your Facebook Page, invite them to follow you on Twitter or any blogs that you post. You can also send out holiday and birthday cards as a way of keeping in touch. Not only will this help you generate referrals, but it will also lead to an increase in repeat visits.
Search Engine Optimization! These days, consumers turn to the Internet to find local businesses. Consider hiring a search engine marketing firm to ensure your website ranks well in search engines like Google and Yahoo, for key words relevant to your practice and location.

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